Goodrich Global is Asia’s leading supplier of wallcoverings, fabrics, carpets and flooring materials. Our track record shows our determination to be the leader in our industry. Our success can be attributed to our motivated team of professionals and their commitment to achieve excellence in all areas of our operations. We execute our business with a precision that is enlivened with creativity.
Our long term vision helps us to scale new heights by
We are involved in virtually every aspect of the soft furnishing as well as the flooring industry, from production, sourcing, and distributing to marketing, branding and retailing. Our investment in branding creates value in our market developments achieving customer satisfaction.
Established in 1983, Goodrich Wallcoverings Pte Ltd was founded by Mr Chan Chong Beng and Mr Thomas Gay. It was a small 7-man operation which supplied wallcoverings to architects, interior designers and property developers. This business model provided the foundation on which the business steadily grew in strength and scale. In 2005, Mr Chan embarked on a branding campaign which coupled with his strong leadership and strategic execution of his business policy. This saw a 93% increase in Goodrich Global’s retail revenue for 2007 in Singapore alone. In that year, Mr Chan was conferred the prestigious title of ‘Overall Winner – Entrepreneur of the Year 2007’.
The Goodrich brand is now the premium choice for lifestyle interior furnishings. Awards that it has amassed include the
In 2012, the Goodrich brand was valued at S$15.4 million by Brand Finance, the world’s leading independent brand valuation company headquartered in the United Kingdom, England. The company has been accredited with the “Singapore Quality Class” certification and the ISO 9001:2008 certification.
Goodrich Global Pte Ltd now stands tall as the leading brand in the supply and distribution of wallcoverings, fabrics, carpets, flooring (laminate, vinyl, engineered timber outdoor decking and rubber tiles (indoor and outdoor). The company is present in South East Asia, India and the Middle East with over 500 employees in more than 40 regional offices in 11 countries and distributor representative offices in Vietnam, Myanmar, Laos and the Philippines.
Every Goodrich Global employee is regarded as a potential leader and they are given opportunities for advancement based on merit. Our Management team delivers responsible and responsive leadership with an emphasis on foresight and planning philosophy. Goodrich staff are trained so that their skill and knowledge can make an impact on the company operations. This philosophy encourages ideas, innovations and initiatives without the need for constant supervision.
The merger with Sangetsu Corporation is a key milestone for Goodrich Global to strengthen its capability for continuous growth.
Sangetsu Corporation controls about 50% of the Japanese market in wallpaper and has total assets of JPY 163,717 million. In 2016, the company bought a U.S. manufacturer of wall decoration materials, Koroseal. The acquisition solidifies Sangetsu Corporation’s foundation for Asia business and accelerate overseas sales. The Nagoya-based wallcovering leader in Japan since 1849, owns 70% of Goodrich Global. Like Goodrich Global, Sangetsu Corporation is in the interior products industry with nine showrooms and 34 sales offices in Japan. The company develops and sells interior decorating products in Asia and internationally with products offerings such as wallcoverings, flooring materials, curtains, and upholstery. The synergies reaped from Goodrich Global in Asia, Koroseal in North America and Sangetsu Corporation in Japan will expand its sales network in Southeast Asia to improve the corporate value of the entire group.
To be the leading global brand in interior furnishings by enriching the habitat where people live, work and play
We are an innovation-driven and people-centric company in interior furnishings committed to serving our customers with excellent products and services
Teamwork. Integrity. Delight Customers. Staff Commitment. Continuous Improvement
Over the years, Goodrich Global’s performance in the field of interior furnishing services has earned the company numerous awards and accolades from global institutions, industry bodies, national publications and media houses. These prestigious citations are a testament to Goodrich Global’s commitment towards customers, service quality, social responsibility, ethical business practices, and HR policies.
2016
Awarded the “Singapore Tatler Best of Singapore 2016” for Best Wallcovering
Awarded “Best Booth” at Decorintex Exhibition, Surabaya, Indonesia
Awarded the BIZsafe Certification.
2015
Awarded “2015 Best Employer for SME” by Aon Hewitt
2014
Awarded “Most Trusted Interior Design Material Supplier” at the Hong Kong’s Most Valuable Companies award event held on 13th November 2014
Awarded the “Singapore Tatler Best of Singapore 2014” with the Best Soft Furnishing Award
Awarded “BCI Asia Architects’ Choice Awards 2014 (Carpets Category)” to Goodrich Indonesia
Goodrich Indonesia voted “Best Booth Winner” at Mega Build Indonesia 2014
2013
Awarded the “Hong Kong-Reader’s Choice Award” for Product Innovation in Wallcovering at HA+D Award 2013
Awarded the “Singapore Tatler Best of Singapore 2013” with the Best Soft Furnishing Award
Awarded as “Eco Office” from 2013 to 2015
Awarded the “Singapore Quality Class” Certification.
2012
Awarded the “Singapore Tatler Best of Singapore 2012” with the Best Soft Furnishing Award
Awarded the “Hong Kong’s Most Valuable Companies 2012”
Awarded the “Hong Kong-Reader’s Choice Award” for Product Innovation in Wallcovering at HA+D Award 2012
Goodrich brand was valued by Brand Finance (UK) at SGD 15.4million
2011
Awarded the “Hong Kong’s Most Valuable Companies 2011”
Awarded the “Singapore 1000 Company 2011″ by DP Information Group
Awarded the Hong Kong-Reader’s Choice Award” for Product Innovation in Wallcovering at HA+D Award 2011
Awarded the “Hong Kong Reader’s Choice Awards” by HA+D for Goodrich Wallcovering, ECO View
Chairman, Mr. Chan Chong Beng was officially appointed as President of Association of Small Medium Enterprise (ASME)
2010
Awarded the “2010 Total Defence Awards in Singapore”
Awarded the “Singapore Medium Enterprise 500 Company 2010”
Awarded the “Singapore Quality Class” Certification
Awarded the “Malaysia-Homepride Best Ads Awards 2009”
Awarded the “Indonesia-Best Wallcovering Brand-Reader’s Choice Award 2010” by Living ETC Magazine
Awarded the “Singapore SME 500 Company 2010”
In June – Certificate of Material Excellence by Material ConneXion, TCDC:EcoView Wallcovering
In Aug – Certificate of Material Excellence by Material ConneXion, TCDC:Crypton Green II
In Aug – Certificate of Material Excellence by Material ConneXion, TCDC:Performance Plus
2009
Awarded the “Outstanding Brand Awards of the Year 2009 in Hong Kong”
Awarded the “Hong Kong Green Awareness Award 2009
Awarded the “Hottest Brand Award 2009 in Hong Kong”
2008
Mr. Alfred Neo, the Goodrich Global Hong Kong and China Managing Director, was awarded the Distinguished Entrepreneur of the Year 2008
Goodrich Hong Kong was awarded the “Quality Life Award in the Year 2008”
Awarded the “Hong Kong-Best Recommendation Awards 2008”
Awarded the “Singapore Small Medium Enterprise 500-Net Profit Excellence Award”
Celebrated Goodrich Global Silver Jubilee, 25th Anniversary
Mr Chan Chong Beng was officially appointed by the Association of Small Medium Enterprise (ASME) as Chairman for Singapore Prestige Brand Award 2008 Committee on 3rd March 2008
Ranked 135th in the Singapore Small Medium Enterprise 500 Ranking
2007
Goodrich Global Limited (HK) clinched “The Best Design Support Award 2007, Gold Medal” at the 15th Asia Pacific Interior Design Award 2007 Ceremony
Awarded the Singapore Small Medium Enterprise Growth Excellence Award – “SME Growth Excellence For Sales Turnover”
Awarded the Overall Winner of the Citibusiness Regional Brands of the Singapore Prestige Brand Award
Awarded the “Best Design Support Award 2007, Gold Medal”
93% revenue growth in the Singapore Gallery due to rebranding initiatives
Chairman, Mr Chan Chong Beng, won the “Overall Winner for Entrepreneur of the Year Award 2007” and “EYA for Enterprise” by Association of Small Medium Enterprise – Rotary Club
Affirmed the renewal of “Singapore Quality Class” certification till 31st March 2010
2006
Clinched the SPBA Gold Award. (For winning the Singapore Promising Brand Award “Distinctive Award” for three consecutive years 2004-2006)
Winner of the “CitiBusiness” – SPBA Regional Brand Award
2005
Clinched the “Distinctive Award” at the Singapore Promising Brand Award, for the second year running
Won “Enterprise 50 Awards” for the 4th time
2004
Clinched the “Distinctive Award” at the Singapore Promising Brand Award
2003
Chairman, Mr Chan Chong Beng, was awarded as one of the Top 10 Entrepreneurs of the Year by Association of Small Medium Enterprise – Rotary Club
Ranked 168th in the “Singapore Small Medium Enterprise 500 Ranking”
2002
Achieved the “Singapore Quality Class” certification, recognizing Goodrich Global’s efforts towards business excellence
Ranked in the “Enterprise 50 Awards” for the 3rd time
Rose to 189th position in the “Singapore Small Medium Enterprise 500 Ranking”
Upgraded to International Organization For Standardization (ISO) certification to ISO 9001:2000
2001
Won “Enterprise 50 awards” for the 2nd time
Ranked 218th in the “Singapore Small Medium Enterprise 500 Ranking”
1998
Won “Enterprise 50 awards” for first time
1996
Nominated as a “Promising Small & Medium Sized Enterprise” by the Productivity and Standards Board, Singapore
First company in the interior furnishing industry to be awarded the International Organization for Standardization (ISO) 9002 certification
Goodrich Building, 8 Changi South Lane #05-01 Singapore 486113
Myanmar Contact: +95 996 939 5000
